Make Money Online by Being Employed
Hey guys! Thanks for tuning. So for today, in this video, I would like to share with you two powerful tips to crush your sales. Two very simple yet powerful tips to help you crush your sales. This is particularly true to products that are gonna be launched or brand new products that are going to be released in the market. So, either product launches or release.
This is something that I did. And I see significantly better results, when I do these tips. Now, if you take a look at my screen, if you noticed from the 29th of May to the 3rd of June, there’s a spike in sales. And the spike is a significant one, it’s about two to three times the average that I’m making per day. Basically that significantly spiked up my week’s earnings.
These are actually the results of a brand new product that’s released in the market. What I’ve realized after implementing these two powerful tips, sales started to increase. And of course every product has a product life. For my list and any other list, there’s a time when sales starts dropping and there’s a time sales gets spiking. Especially the first week of the product in the market because of curiosity.
So, this is like a seven-day period that my list has been super responsive to the product. So here are the two powerful tips to crush sales. Tip number is what I call pre-framing. For example, if the product is to be launched on Sunday. What you can do is to pre-frame your subscribers from Monday, of what is to come on Sunday. That’s about a 7-day period.
On Monday, what you can do is to send your subscribers an email to give them a heads up that there’s gonna be a mega launch, a massive discount, an early bird access to the product launch that is on Sunday. Let’s take for example the product launch is about drop shipping. How to make money with Amazon, if that’s what the drop shipping product. What you can do is to pre-frame your subscribers.
You can say, hey there’s gonna be a mega launch on this drop shipping program that’s gonna come on Sunday. And I’ve got a liberty access for only my subscribers. If you like this access, you can reply yes or just stay tuned for my next email. Simple!
What you are essential doing is to prepare your subscribers to take out their credit cards when the time is right. So by pre-framing, I would say, these are the seeds that you plant in their mind to get them excited for the actual product. Fast forward to Wednesday, what you can do is to send a follow up email, saying. “Hey I’m not sure if you have read it, but on Monday I sent you an email regarding this brand new launch on drop shipping. How to make massive money on Amazon. If you haven’t seen it, here are the details.” Put out the details there and list down the benefits.
On the day before Sunday, Saturday. What you gonna do is to again say. “ Hey guys, we are just one day away from this mega launch. And because you are my subscriber, you going to get it at a discounted price.” Early access and stuff like that. That’s basically pre-framing. Then you will be surprise that your sales will spike up because your subscribers are actually ready to take their credit cards out.
Second tip is a little bit more technical but if you can implement it, it will tremendously boost your sales. That is to send to the unopened. If you have been doing email marketing for a long time you would have known what this is all about. But if you’re just starting out or if you haven’t done this yet, please do it. It will massively increase your sales.
For example, the launch is on Sunday. Let’s say you have blasted an email saying, “this is a grand opening of this product that has been launched, have you secured your spot yet? If you haven’t go ahead click on this link and sign up for your spot.” Not everyone, in fact if you look at the open rates, the average open rates for every email is about 7% to 10%. The average click through rate is about 1% to 3%, maybe even 5%.
If you look at the number, the list size is a hundred thousand and you get 10% open rate. Let’s say, that is the top average. How many subscribers are actually opening your emails, compared to the base that you have. Not many. There are plenty of factors affecting this. Maybe the hit line is not strong enough, maybe they’re busy, they haven’t got time to check their emails.
What can you do to stand out again and do this without annoying them is to send to the unopened the very next day from the sales copy or the sales emails that you have sent. For example, Sunday if you sent that sales email, what you can do is on Monday, send to the unopened on Sunday. That means people who haven’t opened their emails yet, they probably haven’t seen the product. What you can do is to use a new HIT LINE.
Use a new HIT LINE and send them again. Send them as a gentle reminder of the email that you have sent on Sunday. Saying, “hey I sent you this email yesterday. Have you seen it yet? I don’t want you to miss out on it.” So on and so fort.
If you are to put it on a perspective, what you are doing is maximizing the reach of your emails to your subscribers. When you do that, let’s say the first 10% of the people who opened and have seen it, there’s still 90% who haven’t seen it yet. By sending out to the unopened, you reaching out to this 90% and let’s say for now you got another 10% of that 90%, you are almost doubling the chance of getting a sale. That’s the power sending to the unopened. If you haven’t done it, please do it.
Of course be consistent in your mailing, be authentic, be real and you’ll be able to see the results. That’s all I have for you guys! Shawn Josiah here once again. See you soon!
