How To Craft A Winning Valentines’ Day Email Campaign

Reminder for everyone: The love month is only a few days away! Valentines’ Day is not just for romantic couples, but it’s also for families, loved ones, friends, and important acquaintances. For marketers and business owners, this is the time to be vocal about your love and appreciation for your customers as well. Use the remaining weeks to think of a winning Valentines’ Day email campaign. 

Let me give you some fresh ideas on how to make your valentines’ day email campaign stand out from the rest.

Your subscribers will more likely click on your links when they see hearts and some Valentines’ visuals in there. Be creative by re-designing your email templates or better yet, arrange your products into a shape that will resemble a heart. Change your email’s color scheme, too. In short, change the overall vibe of your usual campaign including the subject lines, fonts, and theme. 

You still have a few more days to think of an original romantic pun to make your subscribers laugh and click on your link. Besides, a great pun will leave a lasting impression on your subscribers. They will remember your name, brand, and your offers thanks to that creative mind of yours.

Make your subscribers feel special by giving them discount codes that they can use to treat themselves or their loved ones. Remind them that self-love is also another kind of love celebrated during Valentine’s Day. 

Some of your subscribers might be fond of giving gift cards to their friends and family. Make sure that you also offer customizable gift cards for your products to go with the occasion. If possible, create a printable and electronic version of these gift cards. Your Valentine’s Day email campaign will surely be a hit with this. 

If you will notice in today’s TV commercials, those that usually trend every Valentine’s Month are those that tell a romantic story. It can be short stories of heartbreaks, moving on, finding someone new, and finding genuine love  - anything that will invoke the emotions of the readers. Then, associate it with your products and brands and see for yourself how the open and click rates will shoot up with this type of Valentine’s Day email campaign.

For now, your subscribers are at a loss of what to give their special someone. Most of them want something different from last year, most of them want to give something special. This is your chance to advertise all your products in one single email campaign. Don’t forget to include your links.

Now is the best time to send out your Valentine’s Day email campaign before your competitors start rolling out theirs. If you need help crafting your subject lines, you can watch this weekly training video, and you are guaranteed a higher opening rate for this love month!