Is Email Marketing Still Worth The Try This Month?

Email marketing has been the most effective in converting leads into sales, without really costing that much. In fact, for every dollar spent on email marketing, there is a $42 return of investment generated. 

Is it still worth the try this month? 

Yes, definitely! 

Especially the holidays and celebrations are coming soon, the people are now in their shopping spree - looking for something to give to their loved ones.

If you are an email or affiliate marketer or someone with an online business, email marketing is the best thing that will generate your luck this season! 

Here are a few UPDATED facts to back it all up. 

Transactions these days happen online. Banking, shopping, and bills payment won’t happen online unless you have an email for safety and efficiency of the transaction. Employers and companies have since provided their employees with their own company emails for faster, safer and more effective communication within the organization. An estimated 4.5 billion in total emails is expected by 2025. 

Small businesses do not only resort to social media marketing to generate leads and sales. One of the main causes why most startups nowadays do not last for more than 2 years is because of ineffective advertising. Email marketing solves this issue. 

There are a lot of easy tactics that a business owner himself can do to make the most of email marketing. In fact, sending emails will not generate money only for business owners. If you are looking for a side hustle without opening a business, being an email marketer is one of your best options! 

Campaign Monitor reported a 760% increase in the revenue of those who use segmented email campaigns in 2019. Email segmentation is important to make your customers more engaged through appropriate newsletters. Don’t expect a new subscriber to know about your products and business history by sending an email meant for your old customers. You can’t seriously send your male subscribers a newsletter containing offers specifically designed for female users. You’d most likely go into their spam or your customers might also block future emails from you.

Social media marketing makes your brand known to a much larger audience. However, its conversion rate is much lower than that of email marketing. OptinMonster reported that social media has only a 1.9% conversion rate while email marketing exceeds it at 6.05%. Potential customers prefer to receive promotions and offers through email, rather than seeing it on social media platforms. 

OptinMonster also reported that at least 58% of consumers check and read emails first thing in the morning, while only 14% open their social media first before starting their day.

Email marketing has no signs of slowing down in delivering effective results. The meaningful figures I’ve shown above are indications that a simple email, if done effectively, can do wonders in reaching out to your target audience and converting them into one of your loyal consumers especially in the remaining months of the year!