{"id":949,"date":"2021-04-21T13:38:13","date_gmt":"2021-04-21T13:38:13","guid":{"rendered":"https:\/\/shawnjosiah.com\/lets-discover-the-four-keys-to-successful-internet-marketing-cloned-at-2021-04-22-114015\/"},"modified":"2021-05-07T03:59:47","modified_gmt":"2021-05-07T03:59:47","slug":"a-guide-to-seo-learning-the-basics","status":"publish","type":"post","link":"https:\/\/shawnjosiah.com\/shawnjosiah\/a-guide-to-seo-learning-the-basics\/","title":{"rendered":"A Guide to SEO: Learning the Basics"},"content":{"rendered":"<div id=\"op3-designer-element\">\n<div data-op3-children=\"2\"><div id=\"op3-element-WYNMjPlr\" class=\"op3-element \" data-op3-uuid=\"WYNMjPlr\" data-op3-gid=\"\" data-op3-element-type=\"section\" data-op3-element-spec=\"\" data-op3-element-caption=\"Section #WYNMjPlr\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\"><div id=\"op3-element-7jIQgoz0\" class=\"op3-element \" data-op3-uuid=\"7jIQgoz0\" data-op3-gid=\"\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #7jIQgoz0\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"0\" data-op3-stack-columns-tablet-reverse=\"0\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"0\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-LySoq36n\" class=\"op3-element \" data-op3-uuid=\"LySoq36n\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #LySoq36n\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"4\"><div id=\"op3-element-Tig272tk\" class=\"op3-element \" data-op3-uuid=\"Tig272tk\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #Tig272tk\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>A Guide to SEO: Learning the Basics<\/h2><\/div><\/div><\/div><div id=\"op3-element-Nwtnurcx\" class=\"op3-element \" data-op3-uuid=\"Nwtnurcx\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #Nwtnurcx\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-m5JBdm2V\" class=\"op3-element \" data-op3-uuid=\"m5JBdm2V\" data-op3-gid=\"1041\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #vd6D0klx\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"0\" data-op3-stack-columns-tablet-reverse=\"0\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"0\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-Jmw6hmoI\" class=\"op3-element \" data-op3-uuid=\"Jmw6hmoI\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #PxwNAuJ4\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"4\"><div id=\"op3-element-aszu7GrZ\" class=\"op3-element \" data-op3-uuid=\"aszu7GrZ\" data-op3-gid=\"\" data-op3-element-type=\"socialsharing\" data-op3-element-spec=\"\" data-op3-element-caption=\"Social Sharing #valCMkx9\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op3-url=\"https:\/\/shawnjosiah.com\/shawnjosiah\/the-journey-to-6-figure\/\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-social-share-count=\"0\" data-op3-social-share-total-count=\"0\"><div data-op3-children=\"4\"><div id=\"op3-element-sHjNgUX2\" class=\"op3-element \" data-op3-uuid=\"sHjNgUX2\" data-op3-gid=\"\" data-op3-element-type=\"socialsharingitem\" data-op3-element-spec=\"\" data-op3-element-caption=\"Social Sharing Item #VAzQ2ZNe\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><a href=\"https:\/\/www.facebook.com\/share.php\" class=\"op3-link op3-background-ancestor\" target=\"_self\" data-op3-icon=\"op3-icon-logo-fb-simple\"><div data-op3-background=\"overlay\"><\/div><div data-op3-border><\/div><div class=\"op3-icon-container\" data-op3-iconframe=\"none\" data-op3-iconshape=\"curved\" data-op3-icon=\"op3-icon-logo-fb-simple\"><i class=\"op3-icon op3-icon-logo-fb-simple\" data-op3-icon=\"op3-icon-logo-fb-simple\"><svg width=\"1em\" height=\"1em\"><use href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/plugins\/op-builder\/public\/assets\/cache\/page-949.svg?ver=1620359987#op3-icons-logo-fb-simple\" \/><\/svg><\/i><\/div><span class=\"op3-divider\"><\/span><div class=\"op3-text\" data-op3-contenteditable><p>Share<\/p><\/div><\/a><\/div><div id=\"op3-element-PZoDJlgM\" class=\"op3-element \" data-op3-uuid=\"PZoDJlgM\" data-op3-gid=\"\" data-op3-element-type=\"socialsharingitem\" data-op3-element-spec=\"\" data-op3-element-caption=\"Social Sharing Item #BFCe2swI\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><a href=\"https:\/\/twitter.com\/share\" class=\"op3-link op3-background-ancestor\" target=\"_self\" data-op3-icon=\"op3-icon-logo-twitter\"><div data-op3-background=\"overlay\"><\/div><div data-op3-border><\/div><div class=\"op3-icon-container\" data-op3-iconframe=\"none\" data-op3-iconshape=\"curved\" data-op3-icon=\"op3-icon-logo-twitter\"><i class=\"op3-icon op3-icon-logo-twitter\" data-op3-icon=\"op3-icon-logo-twitter\"><svg width=\"1em\" height=\"1em\"><use href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/plugins\/op-builder\/public\/assets\/cache\/page-949.svg?ver=1620359987#op3-icons-logo-twitter\" \/><\/svg><\/i><\/div><span class=\"op3-divider\"><\/span><div class=\"op3-text\" data-op3-contenteditable><p>Tweet<\/p><\/div><\/a><\/div><div id=\"op3-element-h5JTO19z\" class=\"op3-element \" data-op3-uuid=\"h5JTO19z\" data-op3-gid=\"\" data-op3-element-type=\"socialsharingitem\" data-op3-element-spec=\"\" data-op3-element-caption=\"Social Sharing Item #okkRgk98\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\" class=\"op3-link op3-background-ancestor\" target=\"_self\" data-op3-icon=\"op3-icon-logo-pinterest\"><div data-op3-background=\"overlay\"><\/div><div data-op3-border><\/div><div class=\"op3-icon-container\" data-op3-iconframe=\"none\" data-op3-iconshape=\"curved\" data-op3-icon=\"op3-icon-logo-pinterest\"><i class=\"op3-icon op3-icon-logo-pinterest\" data-op3-icon=\"op3-icon-logo-pinterest\"><svg width=\"1em\" height=\"1em\"><use href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/plugins\/op-builder\/public\/assets\/cache\/page-949.svg?ver=1620359987#op3-icons-logo-pinterest\" \/><\/svg><\/i><\/div><span class=\"op3-divider\"><\/span><div class=\"op3-text\" data-op3-contenteditable><p>Pin<\/p><\/div><\/a><\/div><div id=\"op3-element-HaQX6s79\" class=\"op3-element \" data-op3-uuid=\"HaQX6s79\" data-op3-gid=\"\" data-op3-element-type=\"socialsharingitem\" data-op3-element-spec=\"\" data-op3-element-caption=\"Social Sharing Item #3khDrPge\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\" class=\"op3-link op3-background-ancestor\" target=\"_self\" data-op3-icon=\"op3-icon-logo-linkedin\"><div data-op3-background=\"overlay\"><\/div><div data-op3-border><\/div><div class=\"op3-icon-container\" data-op3-iconframe=\"none\" data-op3-iconshape=\"curved\" data-op3-icon=\"op3-icon-logo-linkedin\"><i class=\"op3-icon op3-icon-logo-linkedin\" data-op3-icon=\"op3-icon-logo-linkedin\"><svg width=\"1em\" height=\"1em\"><use href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/plugins\/op-builder\/public\/assets\/cache\/page-949.svg?ver=1620359987#op3-icons-logo-linkedin\" \/><\/svg><\/i><\/div><span class=\"op3-divider\"><\/span><div class=\"op3-text\" data-op3-contenteditable><p>Share<\/p><\/div><\/a><\/div><\/div><\/div><\/div><div id=\"op3-element-4A5ITaK2\" class=\"op3-element \" data-op3-uuid=\"4A5ITaK2\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #KguWLom7\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-tq0w4L4H\" class=\"op3-element \" data-op3-uuid=\"tq0w4L4H\" data-op3-gid=\"\" data-op3-element-type=\"customhtml\" data-op3-element-spec=\"\" data-op3-element-caption=\"Custom HTML #d86XXBGv\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-custom-html-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-code-html><script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1357857881778325\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-1357857881778325\" data-ad-slot=\"4807039082\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div><\/div><\/div><div id=\"op3-element-Gtmyh0nC\" class=\"op3-element \" data-op3-uuid=\"Gtmyh0nC\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #Nwtnurcx\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"op3-element-0MosesuD\" class=\"op3-element \" data-op3-uuid=\"0MosesuD\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #0MosesuD\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>One of the most technical and complex <a href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/internet-marketing-basics-forms-of-online-marketing\/\" target=\"_blank\" rel=\"nofollow\">form of internet marketing<\/a> is search engine optimization or SEO. Despite its technicality with regards to application, this online trade is probably the most rewarding kind of online marketing. Apart from its limitless potential, the profitability of <a href=\"https:\/\/www.wordstream.com\/seo\" target=\"_blank\">optimizing the search engines<\/a> is also very promising because its source of income can come from other forms of internet marketing.<br><\/p><p>To give it a simpler description, SEO experts practices this trade are generating revenue from multiple streams of income from all forms of digital marketing. This is because the practice of SEO can branch out to various means of online advertising. It can also be considered as a crucial aspect to several areas of the industry.<br><\/p><p>Still don\u2019t get it? This guide to SEO will help us enlighten the path of this kind of online marketing practice. Providing the basic things and concepts about that we have to know.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"op3-element-m9DeiKL2\" class=\"op3-element \" data-op3-uuid=\"m9DeiKL2\" data-op3-gid=\"\" data-op3-element-type=\"section\" data-op3-element-spec=\"\" data-op3-element-caption=\"Section #m9DeiKL2\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\"><div id=\"op3-element-ZHyOWriy\" class=\"op3-element \" data-op3-uuid=\"ZHyOWriy\" data-op3-gid=\"\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #ZHyOWriy\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"0\" data-op3-stack-columns-tablet-reverse=\"0\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"0\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-R1GXTSyS\" class=\"op3-element \" data-op3-uuid=\"R1GXTSyS\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #R1GXTSyS\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"21\"><div id=\"op3-element-66AzVuQ4\" class=\"op3-element \" data-op3-uuid=\"66AzVuQ4\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #66AzVuQ4\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>Defining and Understanding Search Engine Optimization<\/h2><\/div><\/div><\/div><div id=\"op3-element-lkZrN20X\" class=\"op3-element \" data-op3-uuid=\"lkZrN20X\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #lkZrN20X\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-6H5JYxew\" class=\"op3-element \" data-op3-uuid=\"6H5JYxew\" data-op3-gid=\"\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #6H5JYxew\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"2\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"1\" data-op3-stack-columns-tablet-reverse=\"1\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"1\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-AKapGaEJ\" class=\"op3-element \" data-op3-uuid=\"AKapGaEJ\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #AKapGaEJ\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"1\"><div id=\"op3-element-Wi2S70au\" class=\"op3-element \" data-op3-uuid=\"Wi2S70au\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #Wi2S70au\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>Search engine optimization or SEO is defined as a practice that aims to optimize or revamp a particular website or a specific page of a website to receive more traffic. Its goal is to increase the amount and improve the quality of traffic the page or website gets from the organic results of a search engine.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"op3-element-QkqZG1zh\" class=\"op3-element \" data-op3-uuid=\"QkqZG1zh\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #QkqZG1zh\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"1\"><div id=\"op3-element-chhDdaLp\" class=\"op3-element \" data-op3-uuid=\"chhDdaLp\" data-op3-gid=\"\" data-op3-element-type=\"image\" data-op3-element-spec=\"\" data-op3-element-caption=\"Image #chhDdaLp\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><figure class=\"op3-background-ancestor\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><a  target=\"_self\"  data-op-action=\"link\" data-op-popoverlay-trigger=\"none\" data-op-select-funnel-step=\"\" data-op3-smooth-scroll=\"0\"><div class=\"op3-image-overlay-container\"><img src=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/uploads\/2021\/04\/search-engine-optimization-1359430_640.png\" alt=\"SEO\" title=\"SEO\" width=\"640\" height=\"451\" data-op3-attachment-id=\"953\" \/><\/div><\/a><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"op3-element-m4K5asg4\" class=\"op3-element \" data-op3-uuid=\"m4K5asg4\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #m4K5asg4\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>Taking it on a simpler point of view, if you are optimizing a website or one of its pages. It is like telling the search engine that the content on your site or its page is the best and the most relevant to the subject at hand. Let\u2019s say that person searched for the \u201cbest online money making strategy\u201d and your site has content for that. With <a href=\"https:\/\/www.orbitmedia.com\/blog\/seo-best-practices\/\" target=\"_blank\">SEO practices<\/a>, it tells the search engine that your page has the most relevant information about it and the answer for that query.<br><\/p><p>That\u2019s what\u2019s SEO is all about, the concept of how it works is based one common goal of search engines. Which is to provide people the suitable, relevant results on a particular query. It seems to be a very straightforward technique but implementing it needs a lot of complex methods. And these methods will depend on the search engine you aim to optimize.<br><\/p><\/div><\/div><\/div><div id=\"op3-element-PvaQ6bQo\" class=\"op3-element \" data-op3-uuid=\"PvaQ6bQo\" data-op3-gid=\"\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #PvaQ6bQo\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-border><div data-op3-background=\"base\"><\/div><div data-op3-background=\"image\" class=\"op3-background-image\"><\/div><div data-op3-background=\"overlay\"><\/div><\/div><div data-op3-children=\"1\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"0\" data-op3-stack-columns-tablet-reverse=\"0\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"0\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-yGSgWTw4\" class=\"op3-element \" data-op3-uuid=\"yGSgWTw4\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #yGSgWTw4\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"3\"><div id=\"op3-element-DFhKQomQ\" class=\"op3-element \" data-op3-uuid=\"DFhKQomQ\" data-op3-gid=\"\" data-op3-element-type=\"icon\" data-op3-element-spec=\"\" data-op3-element-caption=\"Icon #DFhKQomQ\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><a class=\"op3-link op3-background-ancestor\"  target=\"_self\"  data-op-action=\"link\" data-op-popoverlay-trigger=\"none\" data-op-select-funnel-step=\"\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-smooth-scroll=\"0\"><div class=\"op3-icon-container\" data-op3-iconframe=\"none\" data-op3-iconshape=\"square\" data-op3-icon=\"op3-icon-key-26-2\"><i class=\"op3-icon op3-icon-key-26-2\" data-op3-icon=\"op3-icon-key-26-2\"><svg width=\"1em\" height=\"1em\"><use href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/plugins\/op-builder\/public\/assets\/cache\/page-949.svg?ver=1620359987#op3-icons-key-26-2\" \/><\/svg><\/i><\/div><\/a><\/div><div id=\"op3-element-8AQ0KshF\" class=\"op3-element \" data-op3-uuid=\"8AQ0KshF\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #8AQ0KshF\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>Vital Key to SEO: Understand How Search Engines Work<\/h2><\/div><\/div><\/div><div id=\"op3-element-3oJQcNEe\" class=\"op3-element \" data-op3-uuid=\"3oJQcNEe\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #3oJQcNEe\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>By understanding SEO through its definition, it is safe to say that a vital key to successful SEO campaigns is to first understand how search engines work. In his modern, digital world access to information is really easy. If someone wants to know something or have a question in mind, getting those information is just a matter of typing on a search engine.<br><\/p><p>Search engines are considered as digital libraries that store websites and webpages, instead of books. They are running based on an algorithm that enables them to look for the webpages relevant to the query given to them. As they work through all their stored webpages, search engines rank them at the same time to provide a result with a list of webpages with the most relevant details with regards to the query.<br><\/p><p>Every search engine have their own <a href=\"https:\/\/whatis.techtarget.com\/definition\/algorithm\" target=\"_blank\">algorithms<\/a> that functions uniquely from others. Search algorithms are too complex to fully understand, they sift through a lot of things that considered to be the factors or basis of how they rank webpages or content. From words on the given query, information credibility all the way to the relevance, or applicability of the content, etc.<br><\/p><p>To make it more complicated, these algorithms rank contents in all angles, including what are the elements on page as well as the elements off page. They tend to see if the webpage is the total package and worthy of being ranked. This is where the concepts of on-page and off-page SEO came along.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"op3-element-XiM3muUC\" class=\"op3-element \" data-op3-uuid=\"XiM3muUC\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #XiM3muUC\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-vx5gUODE\" class=\"op3-element \" data-op3-uuid=\"vx5gUODE\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #vx5gUODE\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>Brief Overview on On-Page and Off-Page SEO<\/h2><\/div><\/div><\/div><div id=\"op3-element-f3cMvvWV\" class=\"op3-element \" data-op3-uuid=\"f3cMvvWV\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #f3cMvvWV\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-eV5cKC7I\" class=\"op3-element \" data-op3-uuid=\"eV5cKC7I\" data-op3-gid=\"\" data-op3-element-type=\"image\" data-op3-element-spec=\"\" data-op3-element-caption=\"Image #eV5cKC7I\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><figure class=\"op3-background-ancestor\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><a  target=\"_self\"  data-op-action=\"link\" data-op-popoverlay-trigger=\"none\" data-op-select-funnel-step=\"\" data-op3-smooth-scroll=\"0\"><div class=\"op3-image-overlay-container\"><img src=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/uploads\/2021\/04\/sitemap-4059862_640.jpg\" alt=\"SEO sitemap\" title=\"SEO sitemap\" width=\"640\" height=\"405\" data-op3-attachment-id=\"954\" \/><\/div><\/a><\/figure><\/div><div id=\"op3-element-cvQktb1K\" class=\"op3-element \" data-op3-uuid=\"cvQktb1K\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #cvQktb1K\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-p3gVx2qU\" class=\"op3-element \" data-op3-uuid=\"p3gVx2qU\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #p3gVx2qU\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>Earlier, we established the concept of search engine optimization and took a closer look on how search engines work. It was clear that the way search algorithms operate is to rank webpages based a multitude of factors and examining what\u2019s on the page and off the page. Giving way to the concept of optimizing a webpage on-page and off-page. Let\u2019s take a look at these two aspects closely.<br><\/p><p>The way these two work has a different impact on the webpage you are optimizing. On-page focuses more on the page content which shows what the page is about while the off-page is more on the popularity of the page as well as its authority. Let\u2019s break them down for a better picture and understanding.<br><\/p><\/div><\/div><\/div><div id=\"op3-element-YBfBs5Ra\" class=\"op3-element \" data-op3-uuid=\"YBfBs5Ra\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #YBfBs5Ra\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>On-Page Optimization<\/h2><\/div><\/div><\/div><div id=\"op3-element-BcJljxSJ\" class=\"op3-element \" data-op3-uuid=\"BcJljxSJ\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #BcJljxSJ\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-4qXcsqbT\" class=\"op3-element \" data-op3-uuid=\"4qXcsqbT\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #4qXcsqbT\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>If you will take a closer look, the on-page aspect of SEO is more content driven. It focuses on the content\u2019s relevance to the query. In this part the factors being considered are focused words, article structure and overall content. This also includes the conciseness of the content and the amount of reliable information that it has to offer.<br><\/p><p>The on-page factors also include how it uses headings, tags, alt texts on images, link structure, design of the page and overall look. Apart from the content, on-page SEO is also about page experience overall. This means that covers the things like the loading speed of the page, responsiveness, and how organized is it with regards to placement of the various elements.<br><\/p><\/div><\/div><\/div><div id=\"op3-element-qd1xrNpo\" class=\"op3-element \" data-op3-uuid=\"qd1xrNpo\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #qd1xrNpo\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>Off-Page Optimization<\/h2><\/div><\/div><\/div><div id=\"op3-element-tkvvBWpR\" class=\"op3-element \" data-op3-uuid=\"tkvvBWpR\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #tkvvBWpR\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-3isDVKtv\" class=\"op3-element \" data-op3-uuid=\"3isDVKtv\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #3isDVKtv\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>On the other hand, off-page optimization is focused on the page\u2019s authority or its credibility from the point of view of the search engine. This is area of SEO concerned the quality of traffic the page receives. Which has something to do with the links that points to the page being optimized, the more links it receives the greater the chance of ranking. These links directed to your page are from external sources that means other websites, they are often referred to as backlinks.<br><\/p><p>When it comes to the off-page aspect, the quality of backlinks is also important because the better the quality of backlinks, the better. If a backlink is from a site with good authority, the more juice it will have making your page look good to the search engines. The main goal of off-page SEO is to build a website\u2019s or webpage\u2019s authority to increase its chance to be ranked.<br><\/p><p>Most of the work in this field of SEO is done through link building which can be implemented in a lot of different approach. However, a part of it also relies on the page content, because the content has to appeal to people. Now, for the challenging part of this area. The amount of backlinks that you have to generate will depend on how much authority your competitor websites have. Making it a tough grind, but with competitor analysis, it is a challenge that can be overcome.<br><\/p><\/div><\/div><\/div><div id=\"op3-element-yvbVQu9u\" class=\"op3-element \" data-op3-uuid=\"yvbVQu9u\" data-op3-gid=\"1045\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #Vsjr5e3s\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"0\" data-op3-stack-columns-tablet-reverse=\"0\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"0\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-pWYSdnX5\" class=\"op3-element \" data-op3-uuid=\"pWYSdnX5\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #Co38Q1u0\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"2\"><div id=\"op3-element-WVPS01kM\" class=\"op3-element \" data-op3-uuid=\"WVPS01kM\" data-op3-gid=\"\" data-op3-element-type=\"customhtml\" data-op3-element-spec=\"\" data-op3-element-caption=\"Custom HTML #np0DTAsU\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-custom-html-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-code-html><script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1357857881778325\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-1357857881778325\" data-ad-slot=\"4807039082\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div><\/div><\/div><div id=\"op3-element-3LUw1mOD\" class=\"op3-element \" data-op3-uuid=\"3LUw1mOD\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #f3cMvvWV\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"op3-element-GI5UyCV0\" class=\"op3-element \" data-op3-uuid=\"GI5UyCV0\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #GI5UyCV0\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>Final Thoughts<\/h2><\/div><\/div><\/div><div id=\"op3-element-zlRl7yQy\" class=\"op3-element \" data-op3-uuid=\"zlRl7yQy\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #zlRl7yQy\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-G4c6ZqgO\" class=\"op3-element \" data-op3-uuid=\"G4c6ZqgO\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #G4c6ZqgO\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>Wrapping it up. Those are the basics that we need to know about search engine optimization or SEO. As you can see all the details and information above are too much to digest, that only shows the complexity of this form of internet marketing. However, once every bit of it is understood and properly executed through <a href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/what-makes-an-affiliate-marketing-effort-successful\/\" target=\"_blank\" rel=\"nofollow\">well implemented campaign<\/a>, it will slowly yield a reward that will only reveal a lot more potential. Amplifying the benefits it has to offer.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><!-- #op3-designer-element -->\n","protected":false},"excerpt":{"rendered":"<p>One of the most technical and complex form of internet marketing is search engine optimization or SEO. Despite its technicality with regards to application, this online trade is probably the most rewarding kind of online marketing.<\/p>\n","protected":false},"author":1,"featured_media":951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[7,4],"tags":[12,47,46],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guide to SEO: Learning the Basics - Shawn Josiah<\/title>\n<meta name=\"description\" content=\"Here&#039;s a basic guide to SEO that will provide you with all the information that you need to know. 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A guide with all the basic details.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shawnjosiah.com\/shawnjosiah\/a-guide-to-seo-learning-the-basics\/\" \/>\n<meta property=\"og:site_name\" content=\"Shawn Josiah\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T13:38:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-07T03:59:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/uploads\/2021\/04\/search-engine-optimization-4111000_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shawn Josiah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/#website\",\"url\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/\",\"name\":\"Shawn Josiah\",\"description\":\"The 8-Figure Side Hustler\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/a-guide-to-seo-learning-the-basics\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/uploads\/2021\/04\/search-engine-optimization-4111000_1280.jpg\",\"contentUrl\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/uploads\/2021\/04\/search-engine-optimization-4111000_1280.jpg\",\"width\":1280,\"height\":854,\"caption\":\"search engine optimization (SEO)\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/a-guide-to-seo-learning-the-basics\/#webpage\",\"url\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/a-guide-to-seo-learning-the-basics\/\",\"name\":\"A Guide to SEO: Learning the Basics - Shawn Josiah\",\"isPartOf\":{\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/a-guide-to-seo-learning-the-basics\/#primaryimage\"},\"datePublished\":\"2021-04-21T13:38:13+00:00\",\"dateModified\":\"2021-05-07T03:59:47+00:00\",\"author\":{\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/#\/schema\/person\/5efbeac2c1431a795845da0b1004d12d\"},\"description\":\"Here's a basic guide to SEO that will provide you with all the information that you need to know. 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