{"id":2355,"date":"2021-12-25T14:41:32","date_gmt":"2021-12-25T06:41:32","guid":{"rendered":"https:\/\/shawnjosiah.com\/?p=2355"},"modified":"2021-12-25T14:50:13","modified_gmt":"2021-12-25T06:50:13","slug":"how-to-write-email-that-converts","status":"publish","type":"post","link":"https:\/\/shawnjosiah.com\/shawnjosiah\/how-to-write-email-that-converts\/","title":{"rendered":"How To Write Email That Converts"},"content":{"rendered":"<div id=\"op3-designer-element\">\n<div data-op3-children=\"1\"><div id=\"op3-element-GRrBkYll\" class=\"op3-element \" data-op3-uuid=\"GRrBkYll\" data-op3-gid=\"\" data-op3-element-type=\"section\" data-op3-element-spec=\"\" data-op3-element-caption=\"Section #GRrBkYll\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"3\"><div id=\"op3-element-ZSykgngy\" class=\"op3-element \" data-op3-uuid=\"ZSykgngy\" data-op3-gid=\"\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #ZSykgngy\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"0\" data-op3-stack-columns-tablet-reverse=\"0\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"0\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-n3ed8sx6\" class=\"op3-element \" data-op3-uuid=\"n3ed8sx6\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #n3ed8sx6\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"3\"><div id=\"op3-element-KFB2Clt7\" class=\"op3-element \" data-op3-uuid=\"KFB2Clt7\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #KFB2Clt7\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2><!--StartFragment-->How To Write Email That Converts&nbsp;<!--EndFragment--><br><\/h2><\/div><\/div><\/div><div id=\"op3-element-Orx72761\" class=\"op3-element \" data-op3-uuid=\"Orx72761\" data-op3-gid=\"\" data-op3-element-type=\"customhtml\" data-op3-element-spec=\"\" data-op3-element-caption=\"Custom HTML #Orx72761\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-custom-html-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-code-html><script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1357857881778325\" crossorigin=\"anonymous\"><\/script>\n<!-- Before Content - Horizontal -->\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-client=\"ca-pub-1357857881778325\" data-ad-slot=\"9570315525\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div><\/div><\/div><div id=\"op3-element-NQsR9Dwp\" class=\"op3-element \" data-op3-uuid=\"NQsR9Dwp\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #NQsR9Dwp\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>Hey guys! Shawn Josiah here again for our weekly training video.&nbsp;<\/p><p>We must not forget that the other element to be successful in this business is writing your email that converts. There\u2019s no point in getting traffic if you can\u2019t write emails that convert.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"op3-element-mDNKcXuC\" class=\"op3-element \" data-op3-uuid=\"mDNKcXuC\" data-op3-gid=\"\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #mDNKcXuC\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"0\" data-op3-stack-columns-tablet-reverse=\"0\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"0\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-iRzNdRjt\" class=\"op3-element \" data-op3-uuid=\"iRzNdRjt\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #iRzNdRjt\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"3\"><div id=\"op3-element-1fjwoeaz\" class=\"op3-element \" data-op3-uuid=\"1fjwoeaz\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #1fjwoeaz\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2><!--StartFragment-->What Is Copywriting?<!--EndFragment--><br><\/h2><\/div><\/div><\/div><div id=\"op3-element-Y92dkZ4y\" class=\"op3-element \" data-op3-uuid=\"Y92dkZ4y\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #Y92dkZ4y\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>Copywriting simply means writing something that sells. \u201cSells\u201d does not mean just simply making commissions. It means getting the results that you want. The results that you should target may be the following:<\/p><ul><li><p>a click on the link&nbsp;<\/p><\/li><li><p>getting them to fill up a form<\/p><\/li><li><p>getting them to buy a product&nbsp;<\/p><\/li><\/ul><p>Copywriting does not require any fancy vocabulary. Only the simplest understandable form of English will already do.&nbsp;<\/p><p>The main goal of copywriting is this: It has to trigger their interest in the shortest possible time with the fewest words possible.<\/p><p>Aim of every email is to get you to click on the link, not necessarily to sell the product. You are here to get people to click on the link.<\/p><p>The more sales you get, the more eyeballs you get, the more sales you\u2019re gonna make.&nbsp;<\/p><p>No need to put the entire product description into your copies.&nbsp;<\/p><p>Here\u2019s an example:&nbsp;<\/p><\/div><\/div><\/div><div id=\"op3-element-dMq9zfLK\" class=\"op3-element \" data-op3-uuid=\"dMq9zfLK\" data-op3-gid=\"\" data-op3-element-type=\"image\" data-op3-element-spec=\"\" data-op3-element-caption=\"Image #dMq9zfLK\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><figure class=\"op3-background-ancestor\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><a  target=\"_self\"  data-op-action=\"link\" data-op-popoverlay-trigger=\"none\" data-op-select-funnel-step=\"\" data-op3-smooth-scroll=\"0\"><div class=\"op3-image-overlay-container\"><img src=\"https:\/\/shawnjosiah.com\/shawnjosiah\/shawnjosiah\/wp-content\/uploads\/2021\/12\/sj.jpg\" alt=\"How To Write Email That Converts\" title=\"How To Write Email That Converts\" width=\"1101\" height=\"626\" data-op3-attachment-id=\"2356\" \/><\/div><\/a><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"op3-element-5r58rwOM\" class=\"op3-element \" data-op3-uuid=\"5r58rwOM\" data-op3-gid=\"\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #5r58rwOM\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"0\" data-op3-stack-columns-tablet-reverse=\"0\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"0\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-BGEeBYcp\" class=\"op3-element \" data-op3-uuid=\"BGEeBYcp\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #BGEeBYcp\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"5\"><div id=\"op3-element-ilkCtcmr\" class=\"op3-element \" data-op3-uuid=\"ilkCtcmr\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #ilkCtcmr\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>Can you spot what\u2019s wrong with the email on the left (email #1) ? If you can, type in the comments below what you think is wrong with it.&nbsp;<\/p><p>Now type me in the comments what you think is right in email #2.&nbsp;<\/p><p>Let\u2019s look at the difference between the two.&nbsp;<\/p><p>Subject on email #1 (subject: Hey gimme money) is all about the person sitting behind the computer sending emails.&nbsp;<\/p><p>Body on email #1: This guy is going into detail about what he\u2019s offering. It\u2019s too formal that it could have been a report, instead of email.&nbsp;<\/p><p>Nothing in email #1 is enticing.&nbsp;<\/p><p>Email #1 is busy telling someone to give them something. People do not want to be sold. People want to buy willingly.&nbsp;<\/p><p>Let\u2019s go to Email #2.&nbsp;<\/p><p>Email #2 intro is about benefit.&nbsp;<\/p><p style=\"text-align: center;\"><i>\u2018 I found 3 vendors close by \u2019<\/i><\/p><p>That\u2019s doing homework for someone else. You\u2019re helping someone to save time and that\u2019s extra value!&nbsp;<\/p><p style=\"text-align: center;\">\u2018<i> Email me back if you want some more vendor recommendations. \u2019<\/i><\/p><p>By putting something like this, that\u2019s basically getting permission from your subscriber to go wherever you want them to go to. If you get that permission, the chances of you making a sale is higher.&nbsp;<\/p><p>Takeaway: You have to focus on the benefits of the end consumer.<\/p><\/div><\/div><\/div><div id=\"op3-element-vUEL008M\" class=\"op3-element \" data-op3-uuid=\"vUEL008M\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #vUEL008M\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2><!--StartFragment-->The Importance Of Copywriting<!--EndFragment--><br><\/h2><\/div><\/div><\/div><div id=\"op3-element-fmcQMbsm\" class=\"op3-element \" data-op3-uuid=\"fmcQMbsm\" data-op3-gid=\"\" data-op3-element-type=\"customhtml\" data-op3-element-spec=\"\" data-op3-element-caption=\"Custom HTML #fmcQMbsm\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-custom-html-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-code-html><script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1357857881778325\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-1357857881778325\" data-ad-slot=\"3751441233\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div><\/div><\/div><div id=\"op3-element-oZW78V1T\" class=\"op3-element \" data-op3-uuid=\"oZW78V1T\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #oZW78V1T\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>Selling is the essence and core of everything in the world. You can be selling a product, yourself (interviewing for a job), or an idea (in a startup company).&nbsp;<\/p><p>What is it that makes someone be persuaded to do something for you? It\u2019s words, hence, the importance of copywriting.<\/p><p>An average human attention span is 8 second so if you can\u2019t catch someone\u2019s attention with words for 8 seconds you basically lose the person\u2019s attention.<\/p><p>Copywriting in Emails is about the pre-selling and not the actual sales itself. It\u2019s about getting people excited to know the end result after they have checked out your product.<\/p><p>People love to buy products but they want to buy willingly. It has to be someone\u2019s own will to click on that link and it\u2019s your job to make it happen by creating an interest on that email. Then get them to click<\/p><p>Remember the formula: Excite. Outcome. Click.&nbsp;<\/p><p>As simple as this.&nbsp;<\/p><p>Thank you everyone for joining us in this weekly training video. I\u2019ll see you again next week!<\/p><\/div><\/div><\/div><div id=\"op3-element-k52i8WFc\" class=\"op3-element \" data-op3-uuid=\"k52i8WFc\" data-op3-gid=\"\" data-op3-element-type=\"customhtml\" data-op3-element-spec=\"\" data-op3-element-caption=\"Custom HTML #k52i8WFc\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-custom-html-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-code-html><script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1357857881778325\" crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-1357857881778325\" data-ad-slot=\"8883569796\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><!-- #op3-designer-element -->\n","protected":false},"excerpt":{"rendered":"<p>In 8 minutes, you will be able to write an email that will surely make thousands of people click on your link.<\/p>\n","protected":false},"author":1,"featured_media":2357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - 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