{"id":1090,"date":"2021-05-11T13:38:13","date_gmt":"2021-05-11T13:38:13","guid":{"rendered":"https:\/\/shawnjosiah.com\/understanding-the-basic-principles-of-online-marketing-cloned-at-2021-05-11-151649\/"},"modified":"2021-05-11T15:36:14","modified_gmt":"2021-05-11T15:36:14","slug":"keys-on-using-paid-advertising-to-increase-conversion-rate","status":"publish","type":"post","link":"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/","title":{"rendered":"Keys on Using Paid Advertising to Increase Conversion Rate"},"content":{"rendered":"<div id=\"op3-designer-element\">\n<div data-op3-children=\"2\"><div id=\"op3-element-WYNMjPlr\" class=\"op3-element \" data-op3-uuid=\"WYNMjPlr\" data-op3-gid=\"\" data-op3-element-type=\"section\" data-op3-element-spec=\"\" data-op3-element-caption=\"Section #WYNMjPlr\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\"><div id=\"op3-element-7jIQgoz0\" class=\"op3-element \" data-op3-uuid=\"7jIQgoz0\" data-op3-gid=\"\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #7jIQgoz0\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"0\" data-op3-stack-columns-tablet-reverse=\"0\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"0\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-LySoq36n\" class=\"op3-element \" data-op3-uuid=\"LySoq36n\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #LySoq36n\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"4\"><div id=\"op3-element-Tig272tk\" class=\"op3-element \" data-op3-uuid=\"Tig272tk\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #Tig272tk\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>Keys on Using Paid Advertising to Increase Conversion Rate<\/h2><\/div><\/div><\/div><div id=\"op3-element-Nwtnurcx\" class=\"op3-element \" data-op3-uuid=\"Nwtnurcx\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #Nwtnurcx\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-m5JBdm2V\" class=\"op3-element \" data-op3-uuid=\"m5JBdm2V\" data-op3-gid=\"\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #vd6D0klx\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"0\" data-op3-stack-columns-tablet-reverse=\"0\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"0\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-Jmw6hmoI\" class=\"op3-element \" data-op3-uuid=\"Jmw6hmoI\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #PxwNAuJ4\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"4\"><div id=\"op3-element-aszu7GrZ\" class=\"op3-element \" data-op3-uuid=\"aszu7GrZ\" data-op3-gid=\"\" data-op3-element-type=\"socialsharing\" data-op3-element-spec=\"\" data-op3-element-caption=\"Social Sharing #valCMkx9\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op3-url=\"https:\/\/shawnjosiah.com\/shawnjosiah\/the-journey-to-6-figure\/\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-social-share-count=\"0\" data-op3-social-share-total-count=\"0\"><div data-op3-children=\"4\"><div id=\"op3-element-sHjNgUX2\" class=\"op3-element \" data-op3-uuid=\"sHjNgUX2\" data-op3-gid=\"\" data-op3-element-type=\"socialsharingitem\" data-op3-element-spec=\"\" data-op3-element-caption=\"Social Sharing Item #VAzQ2ZNe\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><a href=\"https:\/\/www.facebook.com\/share.php\" class=\"op3-link op3-background-ancestor\" target=\"_self\" data-op3-icon=\"op3-icon-logo-fb-simple\"><div data-op3-background=\"overlay\"><\/div><div data-op3-border><\/div><div class=\"op3-icon-container\" data-op3-iconframe=\"none\" data-op3-iconshape=\"curved\" data-op3-icon=\"op3-icon-logo-fb-simple\"><i class=\"op3-icon op3-icon-logo-fb-simple\" data-op3-icon=\"op3-icon-logo-fb-simple\"><svg width=\"1em\" height=\"1em\"><use href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/plugins\/op-builder\/public\/assets\/cache\/page-1090.svg?ver=1620747373#op3-icons-logo-fb-simple\" \/><\/svg><\/i><\/div><span class=\"op3-divider\"><\/span><div class=\"op3-text\" data-op3-contenteditable><p>Share<\/p><\/div><\/a><\/div><div id=\"op3-element-PZoDJlgM\" class=\"op3-element \" data-op3-uuid=\"PZoDJlgM\" data-op3-gid=\"\" data-op3-element-type=\"socialsharingitem\" data-op3-element-spec=\"\" data-op3-element-caption=\"Social Sharing Item #BFCe2swI\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><a href=\"https:\/\/twitter.com\/share\" class=\"op3-link op3-background-ancestor\" target=\"_self\" data-op3-icon=\"op3-icon-logo-twitter\"><div data-op3-background=\"overlay\"><\/div><div data-op3-border><\/div><div class=\"op3-icon-container\" data-op3-iconframe=\"none\" data-op3-iconshape=\"curved\" data-op3-icon=\"op3-icon-logo-twitter\"><i class=\"op3-icon op3-icon-logo-twitter\" data-op3-icon=\"op3-icon-logo-twitter\"><svg width=\"1em\" height=\"1em\"><use href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/plugins\/op-builder\/public\/assets\/cache\/page-1090.svg?ver=1620747373#op3-icons-logo-twitter\" \/><\/svg><\/i><\/div><span class=\"op3-divider\"><\/span><div class=\"op3-text\" data-op3-contenteditable><p>Tweet<\/p><\/div><\/a><\/div><div id=\"op3-element-h5JTO19z\" class=\"op3-element \" data-op3-uuid=\"h5JTO19z\" data-op3-gid=\"\" data-op3-element-type=\"socialsharingitem\" data-op3-element-spec=\"\" data-op3-element-caption=\"Social Sharing Item #okkRgk98\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\" class=\"op3-link op3-background-ancestor\" target=\"_self\" data-op3-icon=\"op3-icon-logo-pinterest\"><div data-op3-background=\"overlay\"><\/div><div data-op3-border><\/div><div class=\"op3-icon-container\" data-op3-iconframe=\"none\" data-op3-iconshape=\"curved\" data-op3-icon=\"op3-icon-logo-pinterest\"><i class=\"op3-icon op3-icon-logo-pinterest\" data-op3-icon=\"op3-icon-logo-pinterest\"><svg width=\"1em\" height=\"1em\"><use href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/plugins\/op-builder\/public\/assets\/cache\/page-1090.svg?ver=1620747373#op3-icons-logo-pinterest\" \/><\/svg><\/i><\/div><span class=\"op3-divider\"><\/span><div class=\"op3-text\" data-op3-contenteditable><p>Pin<\/p><\/div><\/a><\/div><div id=\"op3-element-HaQX6s79\" class=\"op3-element \" data-op3-uuid=\"HaQX6s79\" data-op3-gid=\"\" data-op3-element-type=\"socialsharingitem\" data-op3-element-spec=\"\" data-op3-element-caption=\"Social Sharing Item #3khDrPge\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\" class=\"op3-link op3-background-ancestor\" target=\"_self\" data-op3-icon=\"op3-icon-logo-linkedin\"><div data-op3-background=\"overlay\"><\/div><div data-op3-border><\/div><div class=\"op3-icon-container\" data-op3-iconframe=\"none\" data-op3-iconshape=\"curved\" data-op3-icon=\"op3-icon-logo-linkedin\"><i class=\"op3-icon op3-icon-logo-linkedin\" data-op3-icon=\"op3-icon-logo-linkedin\"><svg width=\"1em\" height=\"1em\"><use href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/plugins\/op-builder\/public\/assets\/cache\/page-1090.svg?ver=1620747373#op3-icons-logo-linkedin\" \/><\/svg><\/i><\/div><span class=\"op3-divider\"><\/span><div class=\"op3-text\" data-op3-contenteditable><p>Share<\/p><\/div><\/a><\/div><\/div><\/div><\/div><div id=\"op3-element-4A5ITaK2\" class=\"op3-element \" data-op3-uuid=\"4A5ITaK2\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #KguWLom7\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-tq0w4L4H\" class=\"op3-element \" data-op3-uuid=\"tq0w4L4H\" data-op3-gid=\"\" data-op3-element-type=\"customhtml\" data-op3-element-spec=\"\" data-op3-element-caption=\"Custom HTML #d86XXBGv\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-custom-html-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-code-html><script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<!-- Before Content -->\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-client=\"ca-pub-1357857881778325\" data-ad-slot=\"5606971085\" data-ad-format=\"horizontal\" data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div><\/div><\/div><div id=\"op3-element-Gtmyh0nC\" class=\"op3-element \" data-op3-uuid=\"Gtmyh0nC\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #Nwtnurcx\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"op3-element-0MosesuD\" class=\"op3-element \" data-op3-uuid=\"0MosesuD\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #0MosesuD\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>Marketing online is a tough business due to the fierce competition and the volume of businesses and entrepreneurs wanting a piece of it. As a result, they creatively use all online resources available to gain the upper hand. This includes the conventional way of doing things, guerilla tactics and <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/online-paid-advertising\/\" target=\"_blank\">paid advertising<\/a>. To drive traffic and to potentially generate conversions or sales for better profitability. Here, we are going to focus on the keys on using the paid advertising to boost conversion rate.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"op3-element-m9DeiKL2\" class=\"op3-element \" data-op3-uuid=\"m9DeiKL2\" data-op3-gid=\"\" data-op3-element-type=\"section\" data-op3-element-spec=\"\" data-op3-element-caption=\"Section #m9DeiKL2\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\"><div id=\"op3-element-ZHyOWriy\" class=\"op3-element \" data-op3-uuid=\"ZHyOWriy\" data-op3-gid=\"\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #ZHyOWriy\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"1\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"0\" data-op3-stack-columns-tablet-reverse=\"0\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"0\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-R1GXTSyS\" class=\"op3-element \" data-op3-uuid=\"R1GXTSyS\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #R1GXTSyS\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"21\"><div id=\"op3-element-66AzVuQ4\" class=\"op3-element \" data-op3-uuid=\"66AzVuQ4\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #66AzVuQ4\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>Defining Online Paid Advertising<\/h2><\/div><\/div><\/div><div id=\"op3-element-lkZrN20X\" class=\"op3-element \" data-op3-uuid=\"lkZrN20X\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #lkZrN20X\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-6H5JYxew\" class=\"op3-element \" data-op3-uuid=\"6H5JYxew\" data-op3-gid=\"\" data-op3-element-type=\"row\" data-op3-element-spec=\"\" data-op3-element-caption=\"Row #6H5JYxew\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div data-op3-element-container data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\" data-op3-sticky=\"0\" data-op3-sticky-active-desktop=\"1\" data-op3-sticky-active-tablet=\"1\" data-op3-sticky-active-mobile=\"0\" data-op3-sticky-top-desktop=\"0px\" data-op3-sticky-top-tablet=\"0px\" data-op3-sticky-top-mobile=\"0px\" data-op3-sticky-until=\"0\" data-op3-sticky-until-element=\"\"><div data-op3-children=\"2\" data-op3-stack-columns-desktop=\"0\" data-op3-stack-columns-desktop-reverse=\"0\" data-op3-stack-columns-tablet=\"1\" data-op3-stack-columns-tablet-reverse=\"1\" data-op3-stack-columns-mobile=\"1\" data-op3-stack-columns-mobile-reverse=\"1\" data-op3-wrap-columns-desktop=\"0\" data-op3-wrap-columns-tablet=\"0\" data-op3-wrap-columns-mobile=\"0\"><div id=\"op3-element-AKapGaEJ\" class=\"op3-element \" data-op3-uuid=\"AKapGaEJ\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #AKapGaEJ\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"1\"><div id=\"op3-element-Wi2S70au\" class=\"op3-element \" data-op3-uuid=\"Wi2S70au\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #Wi2S70au\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>Paid advertising is an internet marketing method where enterprises or businesses pay publishers like website owners or search engines for ad spaces. In exchange, companies who paid for the ad spaces will have their ads placed on the space they paid for. From there, every time someone sees the ad or clicks on it, companies will pay the publisher.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"op3-element-QkqZG1zh\" class=\"op3-element \" data-op3-uuid=\"QkqZG1zh\" data-op3-gid=\"\" data-op3-element-type=\"column\" data-op3-element-spec=\"\" data-op3-element-caption=\"Column #QkqZG1zh\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"1\"><div class=\"op3-column-content op3-background-parent\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-element-container><div data-op3-children=\"1\"><div id=\"op3-element-chhDdaLp\" class=\"op3-element \" data-op3-uuid=\"chhDdaLp\" data-op3-gid=\"\" data-op3-element-type=\"image\" data-op3-element-spec=\"\" data-op3-element-caption=\"Image #chhDdaLp\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><figure class=\"op3-background-ancestor\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><a  target=\"_self\"  data-op-action=\"link\" data-op-popoverlay-trigger=\"none\" data-op-select-funnel-step=\"\" data-op3-smooth-scroll=\"0\"><div class=\"op3-image-overlay-container\"><img src=\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/uploads\/2021\/05\/business-4068346_640.png\" alt=\"paid ads\" title=\"paid ads\" width=\"640\" height=\"360\" data-op3-attachment-id=\"1094\" \/><\/div><\/a><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"op3-element-m4K5asg4\" class=\"op3-element \" data-op3-uuid=\"m4K5asg4\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #m4K5asg4\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>This is a quicker way to buy attention from the targeted audience which is essential to <a href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/the-importance-of-adding-values\/\" target=\"_blank\" rel=\"nofollow\">increase profitability<\/a>. Compared to long-term approach of earning attention from the targeted audience organically.<br><\/p><\/div><\/div><\/div><div id=\"op3-element-XiM3muUC\" class=\"op3-element \" data-op3-uuid=\"XiM3muUC\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #XiM3muUC\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-PIbZiKEd\" class=\"op3-element \" data-op3-uuid=\"PIbZiKEd\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #PIbZiKEd\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>Essential Keys on Using Paid Advertising for Increasing Conversion Rate<\/h2><\/div><\/div><\/div><div id=\"op3-element-f3cMvvWV\" class=\"op3-element \" data-op3-uuid=\"f3cMvvWV\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #f3cMvvWV\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-p3gVx2qU\" class=\"op3-element \" data-op3-uuid=\"p3gVx2qU\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #p3gVx2qU\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>The use of paid advertising is one of the best means of driving or directing traffic to a specific website. However, as efficient as it can be it also a double-edged sword that could cut in both ways. Since it is paid resource, there\u2019s that risk that it can be out of control and get too expensive in just a matter of time. Especially if taken for granted or if you get a little careless.<br><\/p><p>If you are planning to tap into this resource, you have to be careful and make sure to be on top of everything to get the most out of it. It is easier said than done, but keeping these essential aspects on how to propwerly this resource will help boost conversion rate.<br><\/p><\/div><\/div><\/div><div id=\"op3-element-BnRwUgVk\" class=\"op3-element \" data-op3-uuid=\"BnRwUgVk\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #BnRwUgVk\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>Learning and Understanding how to Use Long Tail Keywords<\/h2><\/div><\/div><\/div><div id=\"op3-element-BcJljxSJ\" class=\"op3-element \" data-op3-uuid=\"BcJljxSJ\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #BcJljxSJ\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-4qXcsqbT\" class=\"op3-element \" data-op3-uuid=\"4qXcsqbT\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #4qXcsqbT\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>According to SEO experts, aiming for long tail keywords is more beneficial than using the keyword alone. So instead of targeting \u201clocksmith\u201d it is much better to aim for \u201cemergency locksmith service near me\u201d or \u201clocksmith to resolve lockout issues\u201d. The logic behind this is that longtail keywords nearly matches what people use on search engines. They also suggest that people using them are eager to make a purchase of a product or hire a service.<br><\/p><\/div><\/div><\/div><div id=\"op3-element-aAYZL2Kc\" class=\"op3-element \" data-op3-uuid=\"aAYZL2Kc\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #aAYZL2Kc\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>Make Sure to Understand the Various Types of Paid Advertisements<\/h2><\/div><\/div><\/div><div id=\"op3-element-tkvvBWpR\" class=\"op3-element \" data-op3-uuid=\"tkvvBWpR\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #tkvvBWpR\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-3isDVKtv\" class=\"op3-element \" data-op3-uuid=\"3isDVKtv\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #3isDVKtv\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>Before you decide to use <a href=\"http:\/\/www.getspokal.com\/a-beginners-guide-to-paid-online-advertising-content-marketing-series-part-7-of-10\/\" target=\"_blank\">paid online advertising<\/a>, you also have to make sure that you are able to determine the different kinds of paid ads. Or at least the major types as well as the strength they offer along with their weaknesses. This is because there are plenty of platforms where you can buy online ads and every platform is different. Offering advantages and disadvantages that you compare and help you decide what are beneficial and what are not.<br><\/p><\/div><\/div><\/div><div id=\"op3-element-Ic428yiJ\" class=\"op3-element \" data-op3-uuid=\"Ic428yiJ\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #Ic428yiJ\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>Consistently and Regularly Track the Performance of Your Paid Ads<\/h2><\/div><\/div><\/div><div id=\"op3-element-4t2cgYZk\" class=\"op3-element \" data-op3-uuid=\"4t2cgYZk\" data-op3-gid=\"\" data-op3-element-type=\"customhtml\" data-op3-element-spec=\"\" data-op3-element-caption=\"Custom HTML #4t2cgYZk\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-custom-html-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-code-html><script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-1357857881778325\" data-ad-slot=\"8883569796\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div><\/div><\/div><div id=\"op3-element-zlRl7yQy\" class=\"op3-element \" data-op3-uuid=\"zlRl7yQy\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #zlRl7yQy\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-G4c6ZqgO\" class=\"op3-element \" data-op3-uuid=\"G4c6ZqgO\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #G4c6ZqgO\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>If you are going to use the paid advertising resource to boost your <a href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/internet-marketing-basics-forms-of-online-marketing\/\" target=\"_blank\" rel=\"nofollow\">internet marketing campaign<\/a> and generate more conversions. You have to be prepared to put the efforts needed to keep it in check and not let it get out of hand. What\u2019s great about paid ads is that you can monitor their performance and one of the keys to get the most out of them is to track how they perform.&nbsp;<\/p><p><span style=\"font-family: Lato, Arial, Helvetica, sans-serif; font-size: 1em; font-style: normal; font-weight: 400; letter-spacing: 0px; background-color: initial;\">There are plenty of tools that can make life easier for you when it comes to tracking your every advertisement. One of these tools is Google Analytics, it is free and it will provide you a lot of essential details about your ads.<\/span><br><\/p><\/div><\/div><\/div><div id=\"op3-element-6W9NHDgJ\" class=\"op3-element \" data-op3-uuid=\"6W9NHDgJ\" data-op3-gid=\"\" data-op3-element-type=\"headline\" data-op3-element-spec=\"\" data-op3-element-caption=\"Headline #6W9NHDgJ\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-headline-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><h2>Final Thoughts<\/h2><\/div><\/div><\/div><div id=\"op3-element-cvQktb1K\" class=\"op3-element \" data-op3-uuid=\"cvQktb1K\" data-op3-gid=\"\" data-op3-element-type=\"spacer\" data-op3-element-spec=\"\" data-op3-element-caption=\"Spacer #cvQktb1K\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div><\/div><\/div><div id=\"op3-element-g0N9dole\" class=\"op3-element \" data-op3-uuid=\"g0N9dole\" data-op3-gid=\"\" data-op3-element-type=\"text\" data-op3-element-spec=\"\" data-op3-element-caption=\"Text Editor #g0N9dole\" data-op3-code-before=\"\" data-op3-code-after=\"\" data-op-visibility-hidden=\"0\" data-op-element-hidden=\"0\" data-op3-style-id=\"\" data-op3-has-children=\"0\"><div class=\"op3-text-wrapper\" data-op-animation-trigger=\"none\" data-op-animation-style=\"\" data-op-animation-loop=\"0\" data-op-timer-minutes=\"0\" data-op-timer-seconds=\"0\"><div data-op3-contenteditable><p>Paid advertising is an excellent online resource that can maximize the potential of any kind of internet marketing campaign. The best way to get the most out of it and prevent it from getting out of hand is to keep in mind the keys on using paid advertising. This will greatly increase the traffic that you drive to your site and boost conversions.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><!-- #op3-designer-element -->\n","protected":false},"excerpt":{"rendered":"<p>Learning the essential keys on using paid advertising is significant to drive conversions higher. This maximizes the earning potential.<\/p>\n","protected":false},"author":1,"featured_media":1092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[7,4],"tags":[35,12,53,13,55,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essential Keys on Using Paid Advertising - Shawn Josiah<\/title>\n<meta name=\"description\" content=\"Learning the essential keys on using paid advertising is significant to drive conversions higher. This maximizes the earning potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essential Keys on Using Paid Advertising - Shawn Josiah\" \/>\n<meta property=\"og:description\" content=\"Learning the essential keys on using paid advertising is significant to drive conversions higher. This maximizes the earning potential.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Shawn Josiah\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-11T13:38:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T15:36:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shawnjosiah.com\/shawnjosiah\/shawnjosiah\/wp-content\/uploads\/2021\/05\/signs-1638668_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shawn Josiah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/#website\",\"url\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/\",\"name\":\"Shawn Josiah\",\"description\":\"The 8-Figure Side Hustler\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/uploads\/2021\/05\/signs-1638668_1280.jpg\",\"contentUrl\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/uploads\/2021\/05\/signs-1638668_1280.jpg\",\"width\":1280,\"height\":853,\"caption\":\"advertising\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/#webpage\",\"url\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/\",\"name\":\"Essential Keys on Using Paid Advertising - Shawn Josiah\",\"isPartOf\":{\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/#primaryimage\"},\"datePublished\":\"2021-05-11T13:38:13+00:00\",\"dateModified\":\"2021-05-11T15:36:14+00:00\",\"author\":{\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/#\/schema\/person\/5efbeac2c1431a795845da0b1004d12d\"},\"description\":\"Learning the essential keys on using paid advertising is significant to drive conversions higher. This maximizes the earning potential.\",\"breadcrumb\":{\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keys on Using Paid Advertising to Increase Conversion Rate\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/#\/schema\/person\/5efbeac2c1431a795845da0b1004d12d\",\"name\":\"Shawn Josiah\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3294c530523cb5a3ab854bf1794b769f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3294c530523cb5a3ab854bf1794b769f?s=96&d=mm&r=g\",\"caption\":\"Shawn Josiah\"},\"sameAs\":[\"https:\/\/shawnjosiah.com\/shawnjosiah\"],\"url\":\"https:\/\/shawnjosiah.com\/shawnjosiah\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Essential Keys on Using Paid Advertising - Shawn Josiah","description":"Learning the essential keys on using paid advertising is significant to drive conversions higher. This maximizes the earning potential.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/","og_locale":"en_US","og_type":"article","og_title":"Essential Keys on Using Paid Advertising - Shawn Josiah","og_description":"Learning the essential keys on using paid advertising is significant to drive conversions higher. This maximizes the earning potential.","og_url":"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/","og_site_name":"Shawn Josiah","article_published_time":"2021-05-11T13:38:13+00:00","article_modified_time":"2021-05-11T15:36:14+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/shawnjosiah.com\/shawnjosiah\/shawnjosiah\/wp-content\/uploads\/2021\/05\/signs-1638668_1280.jpg","path":"\/home3\/shawnjosiah\/public_html\/shawnjosiah\/wp-content\/uploads\/2021\/05\/signs-1638668_1280.jpg","size":"full","id":1092,"alt":"advertising","pixels":1091840,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shawn Josiah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/shawnjosiah.com\/shawnjosiah\/#website","url":"https:\/\/shawnjosiah.com\/shawnjosiah\/","name":"Shawn Josiah","description":"The 8-Figure Side Hustler","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shawnjosiah.com\/shawnjosiah\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/#primaryimage","inLanguage":"en-US","url":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/uploads\/2021\/05\/signs-1638668_1280.jpg","contentUrl":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-content\/uploads\/2021\/05\/signs-1638668_1280.jpg","width":1280,"height":853,"caption":"advertising"},{"@type":"WebPage","@id":"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/#webpage","url":"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/","name":"Essential Keys on Using Paid Advertising - Shawn Josiah","isPartOf":{"@id":"https:\/\/shawnjosiah.com\/shawnjosiah\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/#primaryimage"},"datePublished":"2021-05-11T13:38:13+00:00","dateModified":"2021-05-11T15:36:14+00:00","author":{"@id":"https:\/\/shawnjosiah.com\/shawnjosiah\/#\/schema\/person\/5efbeac2c1431a795845da0b1004d12d"},"description":"Learning the essential keys on using paid advertising is significant to drive conversions higher. This maximizes the earning potential.","breadcrumb":{"@id":"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shawnjosiah.com\/shawnjosiah\/keys-on-using-paid-advertising-to-increase-conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shawnjosiah.com\/shawnjosiah\/"},{"@type":"ListItem","position":2,"name":"Keys on Using Paid Advertising to Increase Conversion Rate"}]},{"@type":"Person","@id":"https:\/\/shawnjosiah.com\/shawnjosiah\/#\/schema\/person\/5efbeac2c1431a795845da0b1004d12d","name":"Shawn Josiah","image":{"@type":"ImageObject","@id":"https:\/\/shawnjosiah.com\/shawnjosiah\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/3294c530523cb5a3ab854bf1794b769f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3294c530523cb5a3ab854bf1794b769f?s=96&d=mm&r=g","caption":"Shawn Josiah"},"sameAs":["https:\/\/shawnjosiah.com\/shawnjosiah"],"url":"https:\/\/shawnjosiah.com\/shawnjosiah\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-json\/wp\/v2\/posts\/1090"}],"collection":[{"href":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-json\/wp\/v2\/comments?post=1090"}],"version-history":[{"count":3,"href":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-json\/wp\/v2\/posts\/1090\/revisions"}],"predecessor-version":[{"id":1095,"href":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-json\/wp\/v2\/posts\/1090\/revisions\/1095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-json\/wp\/v2\/media\/1092"}],"wp:attachment":[{"href":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-json\/wp\/v2\/media?parent=1090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-json\/wp\/v2\/categories?post=1090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shawnjosiah.com\/shawnjosiah\/wp-json\/wp\/v2\/tags?post=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}